The pharmaceutical industry is one of the fastest growing sectors. In recent years and since the pandemic, it has grown by 8% and is not expected to stabilize, although its growth will be somewhat more horizontal. The trends in the pharmaceutical industry for this year focus on digitalization, and genetics and artificial intelligence for factories and laboratories have special weight.
For many years, pharmaceuticals had been relatively stagnant with slow growth. Less than a decade ago, increased interest in health led to an increase in sales of some products and drugs related to nutrition and vitamins, as well as prevention. Two branches that will continue to be very present.
However, it has been since digitalization and the pandemic that the rise has accelerated. The top 10 pharmaceutical industry trends for 2023 pivot on technology and digitalization.
But before getting to know these areas, we recommend you read an interesting article on quality control in the pharmaceutical industry and learn about our MES system for the sector.
Index
Key trends in the pharmaceutical industry for 2023
The main trends in the pharmaceutical industry are closely related to those of previous years, however, many of them have gone a step further and promise to surprise the industry and consumers .
- Artificial Intelligence
Artificial Intelligence is going to be the protagonist of many sectors, and the pharmaceutical sector is not going to be an exception. AI can help in the discovery of new drugs and, of course, in manufacturing processes, as it has been doing for some time now. In addition, it is expected to offer improvements in process optimization and help in patient identification.
It may also help with marketing campaigns and new product launches. For this reason, more and more companies in the sector are looking to technology partners such as Mesbook for advice.
- Gene editing, a key breakthrough in the pharmaceutical industry
Gene editing was until a few years ago a science in beta phase. It is now consolidated and thanks to technology it is possible to modify RNA to select genetic sequences and edit them.
This makes it possible to modify, add and remove genes in a simple way. In addition, the great advantage is that it is a scalable method.
On the other hand, it is now easier to observe a large number of genes, which helps to repair them directly. The consequences of this may be more varied than we imagine.
- Increase in the consumption of dietary supplements
As mentioned above, in the last decade or so, food supplements and vitamins have increased their production. And the fact is that more and more people are concerned about having a balanced and, above all, complete diet.
For this reason, many people go to the pharmacy to continue to benefit and take care of their health. That way they know they are doing so with all the guarantees.
- Biotechnology systems
Biotechnology has been advancing for years and is helping to evaluate different data from the pharmaceutical industry but on a much larger scale that is changing the way it is researched and analyzed.
Its applications are enormous, including the construction of bioprocesses to produce pharmaceutical products .
- Bioprinting
As you know, all products are tested on different living beings, from bacteria to humans, before being put on the market. All this to ensure the safety of the majority of the population.
However, this is a detriment that they have been trying to avoid for years and that will finally be possible thanks to bioprinting. Printing is developing to such an extent that it perfectly copies the functioning of our organs. This makes it possible to know how our body will respond to a new drug.
- Big Data, a continuing pharmaceutical trend
It is important to store more and better data related to drugs, from the process of their discovery to the consequences on the population. This is why Big Data seems to consolidate more and more in this sector and to be one of the innovations in the pharmaceutical industry that will have more weight in the future.
- Increased digitization in the logistics chain
Logistics is changing in all sectors, it is advancing and developing enormously and, above all, it is doing so in relation to the pharmaceutical sector.
Factors such as transparency, product traceability, communication, routes, etc., are becoming very important.
- Sustainability through green logistics
And of course, this change of logistics and the pharmaceutical industry coming together is also related to sustainability and the eco future. Now, means of transport will have to take more care of their carbon footprint. This means more environmentally friendly alternatives and greater commitment on the part of companies.
- Prevention and self-care products
Prevention has gained importance in recent years and it seems that in the wake of the pandemic there is more awareness of self-care in general. We are becoming more health conscious and more cautious.
For example, the sale of sun creams, drugs to improve defenses, anti-aging creams for younger and younger consumers, etc., is increasing. In other words, many products are designed to prevent rather than to fight .
- Improve communication with the consumer
And of course, communication is going to be at the heart of all these trends in the pharmaceutical industry by 2023. Feedback with consumers is expected for many different reasons that benefit both consumers and the pharmaceutical industry.
With open multichannels, it will be easy to resolve doubts and offer security and guarantees. It will also be possible to follow up patients much more accurately. A great bi-directional support that will undoubtedly become a trend.
Status and importance of technology in the pharmaceutical world
All innovations are in one way or another related to technology. Some are at the level of data quantification and monitoring, others in research and development, and others simply seek to improve the consumer and industry experience.
In all these aspects to overcome challenges in the pharmaceutical industry, some kind of software is needed to control actions, data and keep track, an example of which is the EBR software.
With these new systems, now indispensable, the trends of the pharmaceutical industry in 2023 go a step further in innovation, digitization and applied technology.
As a result, technology in the pharmaceutical world is expected to grow at a faster rate than in other sectors, where research and analysis are not as relevant.
Assistant to Commercial Management
Concepcion Albert
Industrial Engineer with more than 15 years of experience in leadership and operations management, developed in the UK and Spain in the food industry and others. Used to train, lead and motivate teams oriented to the achievement and attainment of objectives within a culture of Continuous Improvement, as well as the creation of new business areas.
